Then, upon arriving to our workplace, most people drill through their reading list and consume news articles that matter to them before hitting the water cooler. When we get home, however, the tablet comes to the rescue. Who wants to sit hunched in their chair for another 2-3 hour browser session when they can lay back and relax with a tablet in their hand? As expected, peek usage times for iPad are between 8pm and bed time:
Another interesting observation: The study counts iPad numbers from 203 different countries, a far cry from the 39 countries worldwide where iPad is officially available. The analysis is based on clicks on short URLs from Windows, OS X and Linux desktops plus iPad and iOS Android and BlackBerry smartphones.
