Apple had great news for movie lovers yesterday: not only would it be selling 4K movies for the same price as existing HD ones, but you’ll be able to upgrade existing purchases to the higher resolution completely free of charge.
However, while most major studies are in on the deal, there’s one odd omission: Disney …
The WSJ noted that Apple displayed logos for most major studios when announcing the news, but not Disney.
It isn’t that Disney doesn’t yet sell digital movies in 4K – it does – on Vudu, for example.
As the paper notes, that’s a very odd exception: you would have expected it to be the first deal to be signed.
Not only that, but Iger was actually sitting there in the audience when the announcement was made.
The WSJ said that Disney declined to comment, and Apple hadn’t responded at the time of writing.
Photo: The Verge
