As the streaming wars continue to heat up, Disney CEO Bob Iger isn’t worried about the pricing of Disney+ competitors. While Disney+ is $7 per month, Apple TV+ undercuts that at $5 per month. Iger, however, thinks Disney+ will easily be able to differentiate itself.
Speaking to CNBC today, Iger explained that Disney+ is quite different than the rest of the competition. Iger’s focus is primarily on the different type of content that Disney+ will offer in comparison to its competitors.
Iger said:
The Disney CEO then ticked off the various brands and studios that will be available through Disney+, including Disney, Marvel, Pixar, Star Wars, National Geographic, and The Simpsons.
Iger’s argument makes quite a bit of sense. While Apple TV+ may be $2 cheaper than Disney+, Disney’s offering is launching with a rather incredible back catalog of content. On the other hand, Apple TV+ is launching with just a handful of original TV shows. While Apple will certainly expand its content slate over time, the initial lineup pales in comparison to Disney+.
Earlier today, Verizon revealed that it will give customers one year free of Disney+. Iger confirmed to CNBC that the deal is “wholesale” and that Disney will get paid for it.
Apple TV+ launches on November 1st for $4.99 per month. Disney+ launches on November 12th for $6.99 per month. Do you plan on subscribing to either of them? Let us know down in the comments.
Read more:
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- Bob Iger says Apple and Disney were on a path to merge under Steve Jobs
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