In an Irish radio interview, Bono discusses his various collaborations with Apple, as transcribed by TUAW. Interesting, Bono claims Apple now has 885 million iTunes accounts (up from 800 million as officially announced in April). With his work on a mysterious new music format, he aims to help Apple cross the billion accounts mark. The new medium has apparently been underway for a while, spanning back to a conversation with Steve Jobs in 2009.
Although most of the interview focuses on the intricacies of the album, it also touches on streaming music and also on the Apple-U2 blunder. Bono says that the negative public reaction was overhyped and that internet journalism are just ‘haters’. On behalf of Apple, he apologises that the album automatically downloaded onto user’s devices (via Apple’s iTunes in the Cloud and Automatic Download features) as this was not intentional.
