Today’s online marketplace is so vast that it’s no longer enough to have quality products, reasonable prices, and appealing promotions. Businesses have to make sure that their product offerings are ‘seen’ by their customers. Advertising alone will not bring customers closer to businesses at the right time and in the desired numbers.
Boost B2C Strategies with Reverse ASIN Lookup + Free Tool:
Reverse ASIN Lookup
The Value of Reverse ASIN Lookups
You can’t blindly use keywords and expect to be on top of the search listings. Keywords that are assigned arbitrarily or at random based simply on what you think sounds good would not necessarily prove to be effective. You can try to experiment and see how traffic and sales are affected by your choice of keywords. But such a strategy (or lack of one) would likely be a waste of your time, effort, and resources. Again, the competition is all about who gets to the customers first at a time when they’re highly likely to make a purchase. You want to get to the customer before your competitor does when your target customer is searching for your products. In all likelihood, they will be using specific keywords. Knowing what these keywords are and putting them to good use will land you right on top of the search results listings. You can identify profitable keywords or what can be referred to as high-volume terms using reverse ASIN lookup tools like Helium 10 Cerebro. You can take your competitors’ ASIN and find out what keywords they rank for. You can then create and produce content around the same keywords to climb the rankings. You can even do a reverse lookup on your own ASIN, so you know what keywords you are ranking on. You then have a benchmark to base your future strategies on. Additionally, reverse ASIN lookups will give you insights on search patterns. Remember that consumer behavior (including their online activities) changes over time. Shifts in the target market’s general characteristics could also result in changes in how they search for and make their online purchases. This is why you can’t rest on your keyword choices after you’ve done your first round of lookups. This strategy should be done regularly as part of your optimization efforts.
How to Do a Reverse ASIN Lookup
You can also do a manual lookup by taking the keywords that you find and then typing them in the search box to see what products come up. If these products are indeed offering the kind of products you are selling, then these keywords are worth considering in your optimization efforts. Tedious as it may seem, you can run a keyword search again using the ASINs of the products that showed up in your manual lookup. Going back and forth will give you a solid list of keywords to use.
A More Strategic Option
Here’s a short list of benefits that a third-party reverse ASIN lookup tool should be able to offer you:
Greater visibility
Get the right keywords from the right tools to get seen by the right customers at the right time. Your priority is for customers to find you, so they can buy from you.
Better product ranking
More effective PPC campaigns
The lifeblood of any PPC is the keyword. With various keyword opportunities presented by your lookup tool, you can run more effective PPC campaigns.
Boosted sales velocity
When you have the right keywords from a reverse ASIN lookup tool, you can optimize your page to appear organically on top of the search results pages. With more visibility, you get more traffic, and (if you have good content) you consequently increase your sales substantially.
More relevant keywords for product searches
A reverse ASIN lookup tool should be able to give you relevant keywords that will give you enough traffic to boost your sales. These keywords should come from real customers’ most recent searches to assure you that you stay updated and relevant.
The Practicality of Using a Lookup Tool
There are a lot more misses than hits when you do your keyword search the manual way. You are likely to miss keywords because of the limited indexing. Or you might hand-pick ineffective keywords. The already tedious process can be unproductive, inefficient, and time-consuming. It could also cause you to miss a sizable revenue.
Get keywords that effectively bring in the volume in traffic and the revenues from sales. You can even get information on where your competitors rank using specific keywords. Discover and cross-reference new products similar to yours. You can use the keywords from your lookup results to do your own product search. Then, you can do a reverse ASIN lookup for these products to find out what keywords they are ranking for. Keep your page content updated and relevant, so your customers are likely to get the exact information they need to convince them to buy your products.
